The overarching definition - to me - of ethical design is: 

Growing businesses, products, and services from a principle of fairness and fundamental respect towards everyone involved

From this definition, a range of core  principles can be extracted, such as:

1. Challenge past and future decisions by asking     

2. Put people’s privacy and safety front and centre 

3. Avoid implementing deceptive design patterns in the product 

4. Guardrail against bias by asking “who have we not included in our research/ decisions/ planning - and why?” 

5. Look critically at your suppliers and collaborators. Are they conforming to the ethical design principles?

To learn more about ethical design please visit the ED Network here.