Design for Tomorrow Join us for the grand opening of the Design for Good Discussion, marking the exhilarating kickoff of the Awareness Week for the Design for Tomorrow Summer Initiative. The Design for Good Discussion is set to be an inspiring and insightful event that sets the tone for the week ahead. Lineup. Introduction to the Initiative Get ready to embark on a journey of innovation and positive change as we present the core principles behind Design for Tomorrow. Discover how we aim to harness the power of design to address crucial challenges and create a brighter future for all. Thought-Provoking Panel Discussions We are honored to welcome our esteemed panelists. Carla Traini Director of Design of the Netherlands design team at frog, and Chairman and Board Member of IxDA Netherlands, Carla is at the forefront of shaping innovative design solutions that truly make a difference. Don Norman on Humanity Centered Design and his new book Design for a Better World. Koert Bakker Head of Experience Strategy & Insights at PwC Experience Center, who was instrumental in making the Design for Good January event happen and who can be credited for planting the seed for the #DesignForTomorrow Initiative. Robert Kozma, renowned author of Make the World a Better Place: Design with Passion, Purpose, and Values. Sean Carney, an influential figure from the Design for Good Non Profit. Their expertise and insights are sure to leave a lasting impact. Trine Falbe founder of the Ethical Design Network and her dedicated mission to make design more ethical. Learn more : https://www.designinfocus.org/design-for-tomorrow-events/design-for-good-opening-ceremony-and-discussion ---------------------------------------------------- Made possible by A. Design in Focus : https://www.designinfocus.org/ B. Randstad UX : https://www.designinfocus.org/randstad-ux C: Sprintlab : https://www.sprintlab.agency/ Big thank you to Nadine Niehaus.

In today's dynamic landscape, embracing the spirit of learning has become an imperative, especially as we find ourselves amidst the transformative wave of the 4th industrial revolution. The world is evolving at an unprecedented pace, intricately weaving intricate patterns of change. In this context, education emerges as a pivotal force, shaping not just individuals, but entire communities, and upholding the principles of equity and progress. Join us for an event that spotlights the essence of learning and its profound impact on our evolving world. While our focus is firmly rooted in the significance of learning experiences, we're excited to introduce you to a remarkable individual who has dedicated decades to unraveling the intricate layers of design, strategy, and innovation across diverse industries and user landscapes. Catherine, an accomplished professional, brings an extraordinary wealth of expertise that spans across realms of UX, CX, product and service design, strategy, and digital marketing. With a career enlivened on two continents, the United Kingdom and Australia, Catherine's journey has been marked by a continuous exploration of the symbiotic relationship between learning and growth. At her current role, she leads the charge in experience design and research at Pluralsight, one of the guiding forces behind SAAS education and technology. Situated within a globally dispersed product and technology team, Catherine's endeavors have transcended mere roles; they've become a testament to the synergies between learning and innovation. Her ventures have transcended geographical boundaries, influencing not only her team but also resonating with audiences across events like UX Copenhagen 2023, APAC-based gatherings, and conferences that champion Lean Agile and Systems Thinking. But this event isn't just about Catherine; it's about the paramount role of learning in our ever-shifting world. It's about acknowledging the ripple effects of learning experiences, not only on individuals but entire cohorts and organizations. From the realms of design and engineering to the ethereal domains of cloud, data, security, and AI, learning is the unifying thread that stitches together progress and transformation. Delve into the realm of education as an equity issue, and let's collectively unravel its potential to bridge gaps and ignite change. Beyond individual accomplishment, the power of learning fosters a sense of togetherness, propelling communities towards brighter horizons. So, mark your calendar and be part of an event that magnifies the transformative force of learning. Together, we'll explore the vistas of education, growth, and equity, and embark on a journey to shape a future where knowledge knows no bounds.

Cecilia is an Experience Design Director with over 25 years of international experience in UX design. She currently holds a position at Philips as a people leader, serving a dynamic team of UX designers towards excellence. Beyond her corporate role, Cecilia passionately embraces her role as a mentor, extending support to fellow designers in their pursuit of effective leadership and skillful craftsmanship. Learn more about Cecilia: https://www.designinfocus.org/design-for-tomorrow-presenters/cecilia-brenner ____________________________________ In a world facing environmental challenges, it's crucial that we embrace a holistic approach to design that nurtures and regenerates the ecosystems around us. Designing for Life is a special presentation born from a year-long Design for Good journey that has explored the evolution from individual-focused design to community-centered collaboration and, most importantly, to a profound reverence for all living beings. Learn more about this event : https://www.designinfocus.org/design-for-tomorrow-events/design-for-life --------------------------------------------------------- Design for Tomorrow This summer we are focusing on everything design can do for humanity. Initially this awareness week was planned for the Netherlands only, but we are already collaborating with connections in the US, UK, Brazil and India, and have now started reaching out to an international network of UX pros from every corner of the world. The theme spans the entire summer, but we are actively working on condensing as much as possible into one week, the week of the 21st of August for maximum impact. Well, that was the plan. But due to the amazing response from professionals, one week is not enough to contain all the events, and so now we have the Design for Tomorrow Awareness Initiative! Learn more : https://www.designinfocus.org/awareness-week-2023 ---------------------------------------------------- Made possible by A. Design in Focus : https://www.designinfocus.org/ B. Randstad UX : https://www.designinfocus.org/randstad-ux C: Sprintlab : https://www.sprintlab.agency/ Big thank you to Nadine Niehaus.

Why a Sustainable Mindset is Crucial for a UX Designer, and How to Apply It Welcome to another inspiring event as part of our "Design for Tomorrow" campaign: "Why a Sustainable Mindset is Crucial for a UX Designer, and How to Apply It" featuring the passionate UX designer Stine Ramsing and the founder of the SUX Network Thorsen Jonas. As designers, we hold the power to shape experiences that impact people's lives on a profound level. Now more than ever, embracing a sustainable mindset is not just an option, but a responsibility we must shoulder. Join us for this enlightening talk by Stine Ramsing, an advocate of Sustainable UX, who firmly believes in the potential of design to create positive impact, centered around climate change, social equality, and inclusion. Learn More : https://www.designinfocus.org/design-for-tomorrow-events/sustainable-mindsets-%26-ux-designers ---------------------------------------------------- Made possible by A. Design in Focus : https://www.designinfocus.org/ B. Randstad UX : https://www.designinfocus.org/randstad-ux C: Sprintlab : https://www.sprintlab.agency/ Big thank you to Nadine Niehaus.

Design education is the cornerstone of shaping the future of creativity and innovation. If you're a design stakeholder, educator, student, or enthusiast, this event is your golden opportunity to gain unparalleled insights into the ever-evolving landscape of design academia. ---------------------------------- Design for Tomorrow Summer 2023 This summer we are focusing on everything design can do for humanity. Initially this awareness week was planned for the Netherlands only, but we are already collaborating with connections in the US, UK, Brazil and India, and have now started reaching out to an international network of UX pros from every corner of the world. The theme spans the entire summer, but we are actively working on condensing as much as possible into one week, the week of the 21st of August for maximum impact. Well, that was the plan. But due to the amazing response from professionals, one week is not enough to contain all the events, and so now we have the Design for Tomorrow Awareness Weeks! Learn more : https://www.designinfocus.org/awareness-week-2023 ---------------------------------------------------- Made possible by A. Design in Focus : https://www.designinfocus.org/ B. Randstad UX : https://www.designinfocus.org/randstad-ux C: Sprintlab : https://www.sprintlab.agency/ Big thank you to Nadine Niehaus.

Design education is the cornerstone of shaping the future of creativity and innovation. If you're a design stakeholder, educator, student, or enthusiast, this event is your golden opportunity to gain unparalleled insights into the ever-evolving landscape of design academia. ---------------------------------- Design for Tomorrow Summer 2023 This summer we are focusing on everything design can do for humanity. Initially this awareness week was planned for the Netherlands only, but we are already collaborating with connections in the US, UK, Brazil and India, and have now started reaching out to an international network of UX pros from every corner of the world. The theme spans the entire summer, but we are actively working on condensing as much as possible into one week, the week of the 21st of August for maximum impact. Well, that was the plan. But due to the amazing response from professionals, one week is not enough to contain all the events, and so now we have the Design for Tomorrow Awareness Weeks! Learn more : https://www.designinfocus.org/awareness-week-2023 ---------------------------------------------------- Made possible by A. Design in Focus : https://www.designinfocus.org/ B. Randstad UX : https://www.designinfocus.org/randstad-ux C: Sprintlab : https://www.sprintlab.agency/ Big thank you to Nadine Niehaus.

Embrace Playfulness: Ignite Your Design Thinking and Unleash Creative Genius Discover the transformative power of playfulness in design as Carla, a visionary design expert, takes the stage to explore "The Role of Playfulness as a Tool to Boost Design Thinking and Ideas Generation." This inspiring talk is your gateway to unlocking boundless creativity and elevating your design process to new heights. Learn more : https://www.designinfocus.org/design-for-tomorrow-events/the-role-of-playfulness-as-a-tool-to-boost-design-thinking-and-ideas-generation ---------------------------------------------- Carla Traini Design mentor | Experience Designer | Director of Design - frog Nederland Carla is a Communication Designer with a curious mind and a passion for cultural diversity. She brings a unique perspective to her work. As Director of Design of the Netherlands design team at frog, a global human-centered design consultancy, Carla is at the forefront of shaping innovative design solutions that truly make a difference. Learn more : https://www.designinfocus.org//design-for-tomorrow-presenters/carla-traini ---------------------------------------------- Design for Tomorrow Summer 2023 This summer we are focusing on everything design can do for humanity. Initially this awareness week was planned for the Netherlands only, but we are already collaborating with connections in the US, UK, Brazil and India, and have now started reaching out to an international network of UX pros from every corner of the world. The theme spans the entire summer, but we are actively working on condensing as much as possible into one week, the week of the 21st of August for maximum impact. Well, that was the plan. But due to the amazing response from professionals, one week is not enough to contain all the events, and so now we have the Design for Tomorrow Awareness Weeks! Learn more : https://www.designinfocus.org/awareness-week-2023 ---------------------------------------------------- Made possible by A. Design in Focus : https://www.designinfocus.org/ B. Randstad UX : https://www.designinfocus.org/randstad-ux C: Sprintlab : https://www.sprintlab.agency/ Big thank you to Nadine Niehaus.

Helping Whales Save the Planet Dive into a world of sustainability and innovation with our esteemed speaker, Erik Roscam Abbing, a visionary experience designer and blue economy specialist. In our captivating discussion panel, "Helping Whales Save the Planet," Erik will shed light on the remarkable role of whales in mitigating the climate crisis and how his expertise in experience design and innovation empowers whale conservation NGOs to make a lasting impact.

Tiziana d'Agostino UX Psychologist + Interaction Design Consultant | Instructor | UX/UI Mentor Learn more about Tiziana : https://www.designinfocus.org/design-for-tomorrow-presenters/tiziana-d'agostino ---------------------------------- Design for Tomorrow Summer 2023 This summer we are focusing on everything design can do for humanity. Initially this awareness week was planned for the Netherlands only, but we are already collaborating with connections in the US, UK, Brazil and India, and have now started reaching out to an international network of UX pros from every corner of the world. The theme spans the entire summer, but we are actively working on condensing as much as possible into one week, the week of the 21st of August for maximum impact. Well, that was the plan. But due to the amazing response from professionals, one week is not enough to contain all the events, and so now we have the Design for Tomorrow Awareness Weeks! Learn more : https://www.designinfocus.org/awareness-week-2023 ---------------------------------------------------- Made possible by A. Design in Focus : https://www.designinfocus.org/ B. Randstad UX : https://www.designinfocus.org/randstad-ux C: Sprintlab : https://www.sprintlab.agency/ Big thank you to Nadine Niehaus.